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YouTube said it will turn off comments on almost all videos featuring kids - potentially affecting millions of posts on the site - after reports last week that paedophiles were leaving inappropriate comments on innocuous videos of children.

Last week, claims emerged that pedophiles were using the video site to post comments about children.

YouTube will now take stronger action to prevent predatory comments posted on videos of children.

The controversy over child exploitation began last week when a video blogger named Matt Watson detailed how pedophiles could enter a "wormhole" of YouTube videos to see footage of children in sexually suggestive positions. They say that it's going to take months to roll out just to suspend all these comments because of course they have to first identify the videos that are at risk for these kinds of comments.

This move comes off a number of worldwide reports exposing paedophilic content contained within the comments of videos that are targeted at minors. They will be required to actively moderate their comments and keep predatory content off their video pages.

The subsidiary of Google is also to incorporate a more advanced algorithm that will let it automatically "identify and remove predatory comments" and will be "more sweeping in scope". Users who viewed videos of minors also would be served up additional videos featuring children through YouTube's recommendation engine.

YouTube CEO Susan Wojcicki tweeted Thursday, "Nothing is more important to us than ensuring the safety of young people on the platform".

News of the child-predator comments led marketers including Disney, AT&T, Epic Games, Hasbro, McDonald's and Nestle to suspend their advertising on YouTube.

"Any content - including comments - that endangers minors is abhorrent and we have clear policies prohibiting this on YouTube", the company said earlier this week in a statement.

But disturbing videos recently found by some moms show the social media site may not be safe for kids at all.

While the videos themselves may not violate YouTube's content policies, the comments have often included inappropriate content loaded with sexual references and innuendo. Although he has two daughters, Tye said they rarely appear in his YouTube videos, which he's previously been able to monetize through ads. "I don't think you have to watch every one of those videos, and [YouTube is] taking those steps, but there's no replacement for a parent's guidance".

The Google-owned video sharing service announced further steps to crack down on inappropriate comments a week after an investigation showing how comments and connections on child porn were being displayed alongside innocuous videos.