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AT&T has pulled all advertising from YouTube while the streaming service deals with issues with respect to predatory comments being left on videos of children, as indicated by CNBC. His video was titled: "Youtube is Facilitating the Sexual Exploitation of Children, and it's Being Monetized".

Dr Kaslow, who teaches at Emory University's school of medicine, said that some children may ignore the grim video content but that others, particularly those who are more vulnerable, may be drawn to it.

Watson's video demonstrated how, if users clicked on one of the videos, YouTube's algorithms recommended similar ones. So videos spreading anti-vaccination information won't be able to make money.

Although all platforms increased efforts in that front, it seems they also have other, equally important areas to cover.

She said that minutes into the clip from a children's video game, a man appeared on the screen - giving instructions on how to commit suicide. The time stamps are direct links to those frames in the video, leading others to the supposedly provocative moments.

The company also disabled comments on millions of videos featuring minors.

In 2017, AT&T, Verizon and Johnson & Johnson stopped YouTube ad spending after some ads ran over videos allegedly supporting ISIS.

According to Bloomberg, all Nestle companies in the USA have paused advertising on YouTube, a spokeswoman for the company said Wednesday in an email. "We will revise our decision upon completion of current measures being taken by Google to ensure Nestle advertising standards are met".

Disney, and Hasbro have also responded to the allegations by suspending their campaigns with Youtube, according to reports.

The shocking video has been edited in between the Nintendo game Splatoon and the man Filthy Frank a YouTuber says "Remember, kids, sideways for attention, longways for results". The company said it removed dozens of videos that would put young people at risk and changed search auto-completes that led to the content.

YouTube has announced that it will no longer allow to monetise channels, which promote anti-vaccination content after it was found that ads, including some from health companies, were running alongside anti-vaccination videos.

"We enforce these policies vigorously, and if we find a video that violates them, we immediately take action and remove ads". Big brands have temporarily yanked their advertising from the platform in previous years after ads appeared next to extremist content.

Dr Hess said the doctored Splatoon videos are not the only ones pushing dark and potentially risky content on social media platforms, particularly on YouTube Kids.