Turns out the most-liked picture on Instagram - a humble speckled egg (feature image)- is actually an advertisement about mental health. Since the egg has such an audience now, the creator, 29-year-old Chris Godfrey, made a decision to use its fame for good since teaming with Hulu for a mental health ad that aired during the Super Bowl.
In the commercial, the egg appears to crack as a caption reads: "Recently, I've started to crack".
"If you're struggling too, talk to someone".
The Instagram egg was posted on the social media site January 4 on the account world_record_egg with the sole goal of getting the most "likes" in Instagram's history, taking a title away from Kylie Jenner.
The Instagram account world_record_egg set out with one misssion, to steal Kylie's crown for most likes on an Instagram photo.
You know the Instagram world record egg? The incident left everyone wondering how come an egg from nowhere randomly broke the internet in no time? "An egg is an egg, it's universal", Godfrey said.
Elsewhere on What's Gone Viral with Khabazela, social media is buzzing over a video of groomsmen, granting a disabled groom a chance to get the first dance with his bride. The New York Times revealed that London-based advertising creative Chris Godfrey and a couple friends - Alissa Khan-Whelan and C.J. Brown - were behind the surprise viral trend. Nik Sharma of digital agency VaynerMedia told The Atlantic he would even advise clients "to spend on the egg instead of the Super Bowl".
At the website, users are prompted to choose from a range of global resources classified under "useful mental health links below".
Also interesting to see develop is the impact that such campaigns have, especially with mental health having become a hot topic among the online creator community of late.
The Recover is an unbiased substance abuse and mental health news provider.