Apple is reportedly planning to release three new iPhones in the autumn as it faces weakened demand in key markets for its top-selling handset.
Finally, the name of the new iPhone is still a mystery, because after the iPhone Xs, Apple could choose to continue with the Roman numeration (iPhone XI), return to the numbers (iPhone 11) or completely change its name. The iPhone XR's new price translates to $843, still $94 more expensive than it is in the US. Apple's three-camera phone would be its first.
Moreover, seeing that Apple kept all the iPhone prices on his own Chinese portal untouched, these price cuts are most likely due to Chinese retailers deciding that their iPhone stocks need to go.
Suning, another major online retailer, is now selling the 128GB iPhone XR at 5,799 yuan through coupons, 1,200 yuan lower than Apple's official price.
Its XR-inspired model will probably stick with the LED screen from its current range, whilst the others will use OLED screens. Currently, the iPhone XS and XS Max already have OLED screens, but the XR model has an LCD display. And even though Apple is already struggling to sell the lower-priced LCD-display equipped iPhone XR, this year will once again see a budget model kitted out with an LCD display being released.
Apple CEO Tim Cook recently collected his biggest-ever annual bonus for fiscal 2018 after his company posted record revenue and profit, and a market value that temporarily eclipsed $1trn. The current XR sports a single lens camera, and is backed by AI similarly to Google's Pixel cameras to produce shots which resemble that of the dual lens XS and XS Max.
However, for 2020, Apple will fully switch to the organic light-emitting diode, or OLED, display for iPhones, thereby completely dropping the LCD model, the report said. The retailer has also discounted the iPhone 8; a device that's also the target of discounts by other retailers.