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The AI newscaster is a pure virtual mouthpiece in a country with tight controls on press freedom, and its first report this week featuring fawning coverage of China's trade show felt distinctly dystopian.

An AI-integrated virtual TV anchor debuted at the World Internet Conference in Zhejiang province on November 7, drawing a lot of attention from around the world.

Xinhua News claims the presenter can "read texts as naturally as a professional news anchor". The AI also took the opportunity to highlight how the revolution of the media industry needs innovation and deep integration of technology. "I look forward to bringing you brand new news experiences".

Chinese news readers may have some new competition - artificially intelligent robot anchors that can mimic human facial expressions and mannerisms while reading out reports.

Introducing himself, the intelligence anchor said, "Hello everyone, I am an English Artificial Intelligence anchor".

With respect to the concern about the growing Artificial Intelligence industry, including both the unintended discrimination and loss of jobs.

In the video, Xinhua presented an English-speaking AI anchor said, "Hello everyone, I am an English Artificial Intelligence Anchor". Xinhua said that this new AI reporter has also become a member of their reporting team.

The anchor was created to simulate human voice, facial expressions and gestures. Thanks to machine learning technology, the AI news anchors look fairly convincing as the mouth animations always seem to fit what they are saying.

Potentially able to work 24 hours a day - provided there is an editor there to feed through text - the new technology may help to cut down on production costs and deliver breaking news in a more timely manner. Some disagree about whether the technology appears natural. Since it's an AI anchor, news is read out in a very monotonous manner with no expressions in between. And compared to a trusted human news anchor, he says that "if you're just looking at animation you've completely lost that connection to an anchor".