So at 3:15 p.m., White, along with a packed theater, waited for Conor McGregor to show up.
Pettis will have a strong case to fight for the title next if he can get past Ferguson, who is riding a 10-fight winning streak.
The public was admitted free to the event, and most of the crowd of about 2,000 was for McGregor, who suggested Nurmagomedov might have been intimidated by the surroundings.
These two men are going to put it all on the line in the name of both bragging rights and being called the champion, and while many people have different theories regarding which way it's going to go, none of us can know for sure until that cage door shuts on Saturday night.
"This is all part of the s*** that goes on leading up to a fight", White said.
"The traffic is a little heavy, there must be a McGregor fight going on".
The bad blood has reached a point where Nurmagomedov, before he left, said he would not shake McGregor's hand after their fight on Sunday.
Not only was McGregor unpunished for his assault in Brooklyn that injured three and affected four fights in total on the UFC 223 card, he was rewarded for his actions with a fight that was hailed as the biggest in the sport's history the moment it was signed.
Nurmagomedov grabbed the microphone even before White got on stage and said, "I don't wait for anyone".
Speaking afterwards, McGregor said: "Saturday night: You're in for a show, trust me on that".
"I have schedule. I have to make weight". I'm going to take his head off. "I don't give a f*** about anything - any wrestling, any technique, any anything. I'm only a couple of minutes late". However, this time McGregor's verbal jabs weren't just aimed at his opponent in Saturday's megafight, but also the Russian lightweight champion's manager. "(Nurmagomedov is) too easy to hit, too flat-footed, too predictable, I'm going to knock him clean out". He doesn't want to be around me, he doesn't want to be around these people. I am coming to put a hold on this man's skull. "I did not plan on this". You just steam yourself in that sauna and soak you f--ing Dagestani rat.
While Nurmagomedov and McGregor did not see each other on the stage Thursday, their mutual dislike was evident when they spoke about their fight. "F*** peace, there will never be peace", McGregor said. "Honestly, for me it's personal", Nurmagomedov said.
Khabib is the favourite at [1.63] at the time of writing but if you are planning on having a bet, he is likely to drift as the contest approaches with recreational punters betting on McGregor on the back of Media Day on Wednesday and the Weigh-In on Friday. You're going to like me.