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At first, there have been leaks regarding the design and the name of the new flagship smartphone. Today, we have two fresh "leaks" to report on including rumored pricing and the name for the largest iPhone to ever be released.

The new Pixel 3 is again said to sport two variants - the 3 and 3 XL. EverythingApplePro is responsible for sharing this piece of information.

Interestingly, it seems the metal frame that surrounds the red and blue models has been finished to match the color of the glass panels.

Apple will be releasing three smartphones namely the iPhone XS, the iPhone XS Plus and the iPhone 9. Ming-Chi Kuo, a respected analyst, has put together a chart which showcases all three iPhones and it also provides some technical details about them. The last is likely to have the cheaper LCD display and might act as a SE replacement. This handset is expected to generate most of the sales amongst the three. The iPhone 4s followed the iPhone 4, the iPhone 5s followed the iPhone 5, and so on. The iPhone Xs variants are listed in 64GB, 256GB and 512GB models, while the "iPhone 9" is apparently available only in 64 and 256GB versions. The 7-nanometer A12 processors used by Apple began to be mass produced by TSMC back in May. Apple has already dropped the "Air" from most of its product lineup which carried the "Air" word in their name to establish the "thin" and "lightweight" properties. "This was evident in the iPhone 6 cycle, where a step-up in screen size drove both pricing and volume, and in the iPhone X cycle, where a larger screen in a similar-sized form factor drove strong pricing power".

Apple is holding its "Gather Round" iPhone launch event on Wednesday September 12, 2018.

That, they suggest, means Apple will either need to lower prices for large-screen phones-hurting ASPs-or risk losing customers to companies that do.

Renders of the 2018 iPhones, drawn up by KGI based on supply chain sources in late 2017. Providing Apple doesn't introduce any new storage sizes, this would make the most expensive model $1,149.

Apple will also be revealing a cheaper model with a 6.1-inch LCD screen. Still, it has to remain competitive with its biggest rivals, even if most phone makers are struggling to compete at any price point in the US.


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