The first looks set to be reboot of last year's iPhone X and will likely feature a faster processor, improved camera and more internal memory with some rumours suggesting as much as 512GB of storage will be available.
The tech titan released an invitation to members of the press Thursday morning inviting them to "Gather Round" the Steve Jobs Theater in Cupertino, Calif. on September 12.
The invitation offered few clues about what may be coming - it featured a stylized copper-toned outline of Apple's new corporate headquarters in Cupertino, Calif., where the company will hold the event. In fact, the event, where the next iPhones are expected to be launched, will be again at the Steve Jobs theatre adjoining the new Apple Campus. As per the analyst, Ming-Chi Kuo, Apple could price its 6.1-inch LCD iPhone between $600 (around Rs 42,000) to $700 (roughly Rs 49,000 approx).
The new iPhones will boast significantly bigger, edge-to-edge screens.
Apple's event is supposedly focused on the iPhone, but that doesn't mean Apple won't add some extras to its list of new product announcements. In images of the analog watch face, the Series 4 has eight complications - four around the outside of the time and four around the watch hands.
It's now unclear if Apple will save this announcement for later in the year or reveal all alongside its new range of phones. While many of Apple's own apps support the pressure-sensitive tech, which lets users preview media like videos or emails or access other features by applying a bit of pressure rather than simply tapping at the display, developers haven't been quick to take advantage of it, rendering what is essentially right-click functionality for smartphones useless.
You can see the invite image for yourself above.